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Shoppers are adding to cart for the holidays
Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
Read the guide to get your CTV campaign live in time for the holiday rush.
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ChatGPT’s New Shopping Research Tool: Smarter Buying Guides Powered by AI
OpenAI has launched a new feature called Shopping Research, and it’s shaping up to be one of the most useful upgrades ChatGPT has received this year. Whether you’re hunting for a new laptop, comparing smart-home gear, or trying to figure out which cordless vacuum is actually worth the money, this tool is built to streamline the entire research process.
Here’s what you need to know.
🔍 What Shopping Research Actually Does
Instead of digging through dozens of tabs, reviews, and spec sheets, you can now ask ChatGPT something like:
“Find a quiet cordless stick vacuum for a small apartment.”
“Help me pick between these three mountain bikes.”
ChatGPT will then:
Ask clarifying questions (budget, size, noise levels, features).
Pull price, specs, pros/cons, and reviews from publicly available sources.
Present options side-by-side.
Let you refine results with “More like this” or “Not interested.”
Produce a clean, structured buyer’s guide you can follow.
The experience works across mobile and web for all logged-in users — Free, Go, Plus, and Pro.
⚙️ How It Works Under the Hood
OpenAI built Shopping Research on top of a specialized variant of GPT-5 (“GPT-5 mini”) that’s tuned specifically for shopping tasks. That means it’s trained to:
Compare products accurately
Understand constraints (budget, use case, features)
Summarize reviews
Pull fresh data from reputable sources
Adapt results based on your feedback
The workflow feels like having a knowledgeable personal researcher:
You describe what you’re looking for.
ChatGPT asks for details.
It fetches information, evaluates options, and shows comparisons.
You refine the results with natural voice or text.
It produces a polished recommendation guide.
OpenAI is upfront that it may still occasionally misstate price or availability — so double-checking before you buy is still smart.
⚠️ Why This Matters for Shoppers
This feature pushes AI beyond simple Q&A and into decision-support. Instead of you having to learn the entire product category, Shopping Research does the heavy lifting.
It’s especially strong in:
Tech & electronics
Smart-home gear
Home & garden
Appliances
Sports & outdoor equipment
If you normally spend hours comparing products, this could cut that time by 80–90%.
💡 Why It Matters for Creators, Reviewers & Bloggers
If you run a tech blog, YouTube channel, newsletter, or product-review site, this feature is worth paying attention to. It changes how people discover products — and what they expect from product-focused content.
Three big takeaways:
1. The baseline for product research just got higher.
Readers may rely on AI-curated buying guides, so creator content needs to offer deeper insight, hands-on testing, expert opinions, or unique value.
2. Content creators can use the tool themselves.
Shopping Research can speed up early-stage research, helping writers and reviewers get to conclusions faster.
3. New opportunities for “How to use AI to shop smarter” content.
Tutorials, walkthroughs, prompt guides, and best-practices articles will be highly relevant.
📌 Tips for Getting the Best Results
To help your readers use the tool more effectively, here are some quick tips:
Be specific about your use case (“for a studio apartment,” “for a gamer who needs 144Hz,” “for camping in cold weather”).
Set your budget early.
Ask for pros/cons, durability insights, review summaries, and alternatives.
Use refinement tools like “More like this,” “Show only budget options,” or “Not interested.”
Cross-check pricing before hitting “Buy.”
🛒 Final Thoughts
Shopping Research is one of those features that quietly shifts how people make decisions online. Instead of a messy search process, it delivers a streamlined, conversational buying experience with guidance tailored to the user.
For shoppers, it means easier, smarter decisions.
For creators, reviewers, and bloggers, it’s a new tool to leverage — and a new landscape to adapt to.
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AI Spotlight: Higgsfield—Transforming Static Images into Cinematic Videos |
Higgsfield is an AI-powered video generation platform designed to empower creators with advanced cinematic tools. By converting static images into dynamic videos, Higgsfield offers a suite of features that bring professional-grade motion effects to users of all skill levels. |
🎬 Key Features: Extensive Motion Controls: Higgsfield provides over 50 cinematic camera movements, including dolly zooms, crash zooms, FPV drone shots, and more, allowing users to craft visually compelling narratives. Image-to-Video Conversion: Users can upload a single image and apply motion effects to generate short videos, making it ideal for social media content, advertisements, and storytelling. User-Friendly Interface: The platform is designed for ease of use, enabling creators without extensive technical backgrounds to produce high-quality videos. Customizable Effects: Higgsfield offers a variety of visual effects, such as disintegration, levitation, and explosions, to enhance the creative possibilities. 💰 Pricing Plans: Basic Plan: Includes 150 credits per month, suitable for casual creators. Pro Plan: Offers 600 credits per month, access to advanced models, and additional features for professional use. Ultimate Plan: Provides 1500 credits per month, priority access to new features, and support for up to 4 concurrent jobs. Credit Packs: One-time purchase options are available for users needing additional credits without changing their subscription plan. 🚀 Getting Started: Sign Up: Create an account on Higgsfield's website. Choose a Motion Effect: Select from the extensive library of camera movements and visual effects. Upload an Image: Provide a high-quality image to serve as the base for your video. Generate Video: Apply the chosen effects and generate your video within minutes. 📣 My Take: Higgsfield stands out as a powerful tool for creators seeking to infuse their content with cinematic flair without the need for complex software or equipment. Its combination of user-friendly design and professional-grade effects makes it a valuable asset for marketers, storytellers, and social media influencers aiming to elevate their visual content. |
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