OpenAI Introduces “Buy It in ChatGPT” with Agentic Commerce

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Subtle Reality
September 30, 2025

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Featured

🎯 AI Update: OpenAI Introduces “Buy It in ChatGPT” with Agentic Commerce

OpenAI is letting ChatGPT users in the U.S. purchase items right inside chat—starting with Etsy sellers and soon extending to 1M+ Shopify merchants.
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🛒 What’s New

  • Instant Checkout Launch
    Users (Free, Plus, Pro) can now buy single items from Etsy directly in ChatGPT—no redirection. Shopify merchants will roll out soon.
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  • Agentic Commerce Protocol (ACP)
    OpenAI and Stripe co-developed this open standard to let AI, users, and merchants jointly complete purchases.
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  • How It Works

    1. You ask for a product (“best running shoes under $100”)

    2. ChatGPT shows relevant items from across the web

    3. If a product supports Instant Checkout, you tap Buy, confirm shipping/payment, and place the order—all inside the chat

    4. Merchant handles payment, fulfillment, returns, etc., using their existing systems
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  • Business & Fee Structure

    • Merchants pay a small transaction fee

    • Pricing is unchanged for users

    • Product rankings are independent of checkout support
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  • Roadmap & Scope

    • Currently supports single-item purchases

    • Plans to expand to multi-item carts, more merchants, and international regions

    • OpenAI is open-sourcing ACP and encouraging developer/merchant integrations
      OpenAI+2Venturebeat+2

💡 My Take

This is a big pivot—it turns ChatGPT from a suggestion engine into a transaction conduit. If it delivers on trust, convenience, and breadth, it could reshape how people shop online. Imagine: chat-based discovery + frictionless checkout + AI as your purchase assistant.

Key things to watch:

  • User trust (secure payments, privacy)

  • Merchant adoption & integration ease

  • Competitive response from Google, Amazon, etc.

Featured

AI Spotlight: Higgsfield—Transforming Static Images into Cinematic Videos

Higgsfield is an AI-powered video generation platform designed to empower creators with advanced cinematic tools. By converting static images into dynamic videos, Higgsfield offers a suite of features that bring professional-grade motion effects to users of all skill levels.

🎬 Key Features:

Extensive Motion Controls: Higgsfield provides over 50 cinematic camera movements, including dolly zooms, crash zooms, FPV drone shots, and more, allowing users to craft visually compelling narratives.

Image-to-Video Conversion: Users can upload a single image and apply motion effects to generate short videos, making it ideal for social media content, advertisements, and storytelling.

User-Friendly Interface: The platform is designed for ease of use, enabling creators without extensive technical backgrounds to produce high-quality videos.

Customizable Effects: Higgsfield offers a variety of visual effects, such as disintegration, levitation, and explosions, to enhance the creative possibilities.

💰 Pricing Plans:

Basic Plan: Includes 150 credits per month, suitable for casual creators.

Pro Plan: Offers 600 credits per month, access to advanced models, and additional features for professional use.

Ultimate Plan: Provides 1500 credits per month, priority access to new features, and support for up to 4 concurrent jobs.

Credit Packs: One-time purchase options are available for users needing additional credits without changing their subscription plan.

🚀 Getting Started:

Sign Up: Create an account on Higgsfield's website.

Choose a Motion Effect: Select from the extensive library of camera movements and visual effects.

Upload an Image: Provide a high-quality image to serve as the base for your video.

Generate Video: Apply the chosen effects and generate your video within minutes.

📣 My Take:

Higgsfield stands out as a powerful tool for creators seeking to infuse their content with cinematic flair without the need for complex software or equipment. Its combination of user-friendly design and professional-grade effects makes it a valuable asset for marketers, storytellers, and social media influencers aiming to elevate their visual content.

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