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What makes a great ad in 2026?
If you want to know the core principles of high-performing advertising in 2026, join our educational webinar with award-winning creative strategist Babak Behrad and Neurons CEO & Founder Thomas Z. Ramsøy.
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Featured
🧠 Google Is Turning Gemini Into Personal Intelligence — Not Just an AI Assistant
AI assistants are everywhere — but most still feel generic.
With its latest updates to the Gemini app, Google is making a clear shift: Gemini is no longer just about answering questions. It’s about becoming personal intelligence — AI that understands you, your context, and how you think over time.
This isn’t a flashy feature drop. It’s a foundational change in how AI fits into daily life.
🔍 What “Personal Intelligence” Means
Google’s framing is intentional.
Personal intelligence isn’t just smarter responses — it’s AI that:
Learns your preferences
Understands your goals
Adapts to your habits
Maintains context across time
Works quietly in the background
Instead of prompting Gemini from scratch each time, the system begins to build a persistent understanding of who you are and what matters to you.
🧠 Memory and Context Are the Real Upgrade
The biggest leap here isn’t reasoning — it’s continuity.
Gemini is being designed to:
Remember what you care about
Reference past conversations and decisions
Anticipate follow-ups
Reduce repetitive explaining
This moves AI from “tool you summon” to companion intelligence that grows more useful the longer you use it.
✍️ How This Changes Everyday Use
With personal intelligence, Gemini can help with:
Planning projects over days or weeks
Tracking personal goals
Managing reminders and ideas
Summarizing ongoing topics you care about
Helping you think — not just search
The interaction becomes less transactional and more collaborative.
🔒 Personalization Without Losing Trust
Google emphasizes that personalization is paired with:
Clear user control
Transparency into what’s remembered
Privacy protections
The ability to turn features on or off
That balance matters. Personal intelligence only works if users trust the system enough to let it learn.
🌍 Why This Is a Bigger Shift Than It Sounds
This move reflects a broader industry transition:
AI is shifting from reactive → proactive
From stateless → memory-driven
From generic → individualized
The winners won’t just be the smartest models — they’ll be the ones that fit seamlessly into human workflows.
⚠️ The Tradeoffs Ahead
Persistent intelligence introduces real questions:
How much should AI remember?
When does helpful become intrusive?
How do users manage long-term AI memory?
These aren’t solved problems — but they’re unavoidable if AI is going to move beyond novelty.
🎯 Final Thoughts
Google’s push toward personal intelligence signals where AI assistants are headed next.
The future isn’t dozens of separate AI tools.
It’s one intelligence layer that:
understands your context
evolves with you
reduces cognitive load instead of adding to it
If search was about finding information, and assistants were about answering questions, personal intelligence is about helping you think and act over time.
That’s a much bigger ambition — and one that will define the next era of AI.
The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop, but people still drive decisions. Levanta’s research shows affiliate and creator content continues to influence conversions, plus it now shapes the product recommendations AI delivers. Affiliate marketing isn’t being replaced by AI, it’s being amplified.
AI Spotlight: Higgsfield—Transforming Static Images into Cinematic Videos |
Higgsfield is an AI-powered video generation platform designed to empower creators with advanced cinematic tools. By converting static images into dynamic videos, Higgsfield offers a suite of features that bring professional-grade motion effects to users of all skill levels. |
🎬 Key Features: Extensive Motion Controls: Higgsfield provides over 50 cinematic camera movements, including dolly zooms, crash zooms, FPV drone shots, and more, allowing users to craft visually compelling narratives. Image-to-Video Conversion: Users can upload a single image and apply motion effects to generate short videos, making it ideal for social media content, advertisements, and storytelling. User-Friendly Interface: The platform is designed for ease of use, enabling creators without extensive technical backgrounds to produce high-quality videos. Customizable Effects: Higgsfield offers a variety of visual effects, such as disintegration, levitation, and explosions, to enhance the creative possibilities. 💰 Pricing Plans: Basic Plan: Includes 150 credits per month, suitable for casual creators. Pro Plan: Offers 600 credits per month, access to advanced models, and additional features for professional use. Ultimate Plan: Provides 1500 credits per month, priority access to new features, and support for up to 4 concurrent jobs. Credit Packs: One-time purchase options are available for users needing additional credits without changing their subscription plan. 🚀 Getting Started: Sign Up: Create an account on Higgsfield's website. Choose a Motion Effect: Select from the extensive library of camera movements and visual effects. Upload an Image: Provide a high-quality image to serve as the base for your video. Generate Video: Apply the chosen effects and generate your video within minutes. 📣 My Take: Higgsfield stands out as a powerful tool for creators seeking to infuse their content with cinematic flair without the need for complex software or equipment. Its combination of user-friendly design and professional-grade effects makes it a valuable asset for marketers, storytellers, and social media influencers aiming to elevate their visual content. |
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