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The Future of Tech. One Daily News Briefing.
AI is moving faster than any other technology cycle in history. New models. New tools. New claims. New noise.
Most people feel like they’re behind. But the people that don’t, aren’t smarter. They’re just better informed.
Forward Future is a daily news briefing for people who want clarity, not hype. In one concise newsletter each day, you’ll get the most important AI and tech developments, learn why they matter, and what they signal about what’s coming next.
We cover real product launches, model updates, policy shifts, and industry moves shaping how AI actually gets built, adopted, and regulated. Written for operators, builders, leaders, and anyone who wants to sound sharp when AI comes up in the meeting.
It takes about five minutes to read, but the edge lasts all day.
Featured
📊 Claude Comes to Excel — AI Inside the Spreadsheet Where Work Actually Happens
Anthropic is bringing Claude directly into Excel, allowing users to analyze data, generate formulas, summarize tables, and reason about spreadsheets using natural language.
Instead of exporting data into a chatbot, AI now lives inside the tool people already use every day.
Why it matters:
Spreadsheets remain the backbone of business analysis
AI inside Excel lowers the barrier for non-technical users
Natural-language queries reduce formula and modeling friction
This brings AI closer to real workflows, not side tools
Key takeaway:
AI becomes far more useful when it’s embedded directly into existing productivity tools — especially ones as central as Excel.
👉 Read more:
https://claude.com/claude-in-excel
My take:
This is exactly the kind of AI integration that feels practical and overdue. The power isn’t in replacing analysts or Excel expertise — it’s in speeding up exploration and reducing mental overhead. The real value will depend on accuracy and transparency, but this is a strong step toward AI that actually fits how people work.
The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop, but people still drive decisions. Levanta’s research shows affiliate and creator content continues to influence conversions, plus it now shapes the product recommendations AI delivers. Affiliate marketing isn’t being replaced by AI, it’s being amplified.
AI Spotlight: Higgsfield—Transforming Static Images into Cinematic Videos |
Higgsfield is an AI-powered video generation platform designed to empower creators with advanced cinematic tools. By converting static images into dynamic videos, Higgsfield offers a suite of features that bring professional-grade motion effects to users of all skill levels. |
🎬 Key Features: Extensive Motion Controls: Higgsfield provides over 50 cinematic camera movements, including dolly zooms, crash zooms, FPV drone shots, and more, allowing users to craft visually compelling narratives. Image-to-Video Conversion: Users can upload a single image and apply motion effects to generate short videos, making it ideal for social media content, advertisements, and storytelling. User-Friendly Interface: The platform is designed for ease of use, enabling creators without extensive technical backgrounds to produce high-quality videos. Customizable Effects: Higgsfield offers a variety of visual effects, such as disintegration, levitation, and explosions, to enhance the creative possibilities. 💰 Pricing Plans: Basic Plan: Includes 150 credits per month, suitable for casual creators. Pro Plan: Offers 600 credits per month, access to advanced models, and additional features for professional use. Ultimate Plan: Provides 1500 credits per month, priority access to new features, and support for up to 4 concurrent jobs. Credit Packs: One-time purchase options are available for users needing additional credits without changing their subscription plan. 🚀 Getting Started: Sign Up: Create an account on Higgsfield's website. Choose a Motion Effect: Select from the extensive library of camera movements and visual effects. Upload an Image: Provide a high-quality image to serve as the base for your video. Generate Video: Apply the chosen effects and generate your video within minutes. 📣 My Take: Higgsfield stands out as a powerful tool for creators seeking to infuse their content with cinematic flair without the need for complex software or equipment. Its combination of user-friendly design and professional-grade effects makes it a valuable asset for marketers, storytellers, and social media influencers aiming to elevate their visual content. |
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